What does your sales confidence look like

Confidence is an interesting topic. 

Hands up if you feel confident in somethings but not in others? Seems like an obvious question but hear me out. To me, confidence is pigeonholed. You can be confident in one aspect of business but turn around and your knees start to shake when it comes to ‘selling’. 

You might be a confident singer but put you on stage to present and you’d freeze. You might be happy to jump out of a plane, skydive or run a marathon but tell you to make a sales call and you’d run a mile. Literally! 

If you are a business owner you are a salesperson!

(A shock I know)!

When you run your own business, you have multiple identities and areas of expertise you must showcase and master. 

If you’re a self-employed accountant for example, you're not just an accountant - like it or not, you’re also the lead salesperson in your business. The longer you reject this reality, the harder it is. 

After spending years working on your expertise and gaining experience you are now looking to grow your business. Are you finding all that professional confidence you have is only bringing you halfway? 

Of course, you can start conversations, but your sales skills are what closes them.

You need your conversational skills to lead your talks to commitment. You need to be able to harness your incredible relationship building skills to a business end. You need to be able to make your conversations count. 

This is true of anything; It is IMPOSSIBLE to be confident when you don’t know what you’re doing. 

Do you agree?

You can learn to Elevate your sales confidence

• Think of all the areas you ARE confident in.
• Now, what about the areas you’re not currently confident in but wish you were; is selling one of these areas? 
• What would it mean to you if you could elevate your sales confidence? 

To shift from Sales Self Doubt to Sales Self Belief is an important transition if you’re to reach your business potential. 

But HOW?

This is what sales performance coaches like me help with, and it’s not as complicated as you might think. To be confident you need clarity on several levels. 

• What problem does your product or service solve? 
• What exactly do you sell? 
• Why do you sell it? Understanding what drives you is vital. 
• Who is it for? Scroll across to another blog and learn how to identify your client. 
• Why should your clients choose you? (And this should not be because you’re cheapest. Ever)

And don’t forget; you can’t become confident without acknowledgement. You need to become comfortable with not just what you sell, who it’s for and why you. You also need to get comfortable with the fundamental fact that you do now sell something. 

There is no point in allowing yourself to recoil from the title of ‘salesperson’. Being self-loathing of an aspect of your identity does not foster confidence.

Instead, focus and remember all of the wonderful things ‘selling well’ brings your clients, and you. From there you can avoid the awful, pushy traits ‘sellers’ are tarnished with and carve a process which fits you and your brand. 

You need a sales strategy and framework which makes you feel empowered, capable, and confident. 

Find a new place to sell with confidence 

Once you can sell comfortably, consistently and with confidence just imagine where you’ll be. You’ll be delighting your clients. You’ll be enjoying your work. You’ll feel in control. You’ll be working with clients who inspire you. You won’t feel intimidated, you’ll be liberated; you’ll be in control. 

Don’t hold yourself back. You can reach your business potential. 

And as always - Aim High. 

Enfys